A little history
In addition to the postcards mentioned above, I was tasked with producing three product sheets outlining what the CRM is capable of doing. I decided to break this down by end user roles – Chiefs of Staffs, Caseworkers, and Legislative Correspondents. Each sheet has the same overall branding and colors as the postcard with copy tailored to each role. I worked directly with our Product Manager to get these to the printer and distribute to our potential clients and current clients.